We’re recruiting for a Marketing Manager

Role – Marketing Manager

Location – Manchester, UK (hybrid, minimum 1 day per week in office)

Contract type – Permanent

Working pattern – Full time, Part time (3-4 days also considered)

Reports to – Chief Commercial Officer

Salary – Competitive, commensurate with experience

How to apply

Please email people@veridiantech.global with your CV

About Veridian

Veridian is a market leader with over 70% market share in our sector, serving a global client base that includes some of the world’s most iconic cruise lines. We are on an exciting growth trajectory, having recently rebranded to Veridian – a name that reflects our ambition, expertise, and forward-thinking approach.

We are a technology-first software company, and our flagship product AMOS-X is an industry-leading asset management application built specifically for the cruise sector. Innovation is at the core of everything we do – from the way we develop our product to the way we serve our customers.

Finally, and most importantly we are customer obsessed. The customer is at the heart of everything we do and must be if we are to achieve our business goals whilst delivering exceptional outcomes cruise lines globally.

Our Values (The Veridian Compass)

At Veridian, our values matter. It’s important that everyone who joins our crew embraces them and lives by them. They are fundamental to how we operate and how we show up every day. We call them our compass: they help us navigate challenges, celebrate success, and stay true to who we are.

They are-

We act with integrity– We keep it real, clear and do the right thing always. Integrity is our superpower, guiding us to stock to the highest standards.

We Bring Passion– Our reputation is built on our knowledge and passion for the industry we operate in and the solutions we deliver. We strive for excellence in everything we do- we love what we do.

We are better together– We spread kindness, fairness and respect, embrace diverse perspectives to fuel innovation, and work together to reach our shared goals.

We are customer centric– Our customers are at the heart of all we do, we love making our customers happy and turning them into our biggest fans. By understanding them and listening to their needs and feedback, we ensure everyone’s goals are achieved.

The Opportunity

This is a rare chance to own the marketing function at a company that leads its market. You will be responsible for shaping and executing the marketing strategy for Veridian – working closely with our established marketing agency to bring it to life, and with senior leadership to ensure it reflects our commercial goals.

You won’t be a generalist marketer here. We’re looking for someone who thinks strategically, is fluent in the language of data, and understands how to build presence and authority in a specialist market. You’ll balance two complementary objectives: cementing Veridian’s position as the definitive thought leader for our existing customer base, and building the pipeline of new logo opportunities that will drive our 2040 ambition.

Key Responsibilities

Marketing Strategy & Ownership

• Own and evolve Veridian’s marketing strategy, aligned to business objectives and growth targets
• Define and maintain the annual marketing plan, budget allocation, and performance framework
• Act as the internal marketing authority – the strategic counterpoint to our external agency
• Drive forward the Veridian brand, ensuring consistency across all customer touchpoints

Customer Engagement & Thought Leadership

• Develop a content and communications strategy that educates and deepens relationships with our existing customer base
• Build Veridian’s profile as a thought leader in the cruise sector through white papers, webinars, industry events, and editorial content
• Oversee customer communications, ensuring they are timely, relevant, and consistent with the Veridian brand voice

New Logo Acquisition & Lead Generation

• Design and execute lead generation campaigns that identify and attract new cruise line prospects
• Work with sales and leadership to develop targeted account-based marketing (ABM) approaches for high-value prospects
• Build the marketing infrastructure needed to track, nurture, and convert leads across the funnel

Account-Based Marketing & Sales Collaboration

• Work hand-in-hand with the account team to develop and execute targeted ABM strategies for key prospects and existing accounts
• Build a deep understanding of target accounts – their organisational structure, priorities, and pain points – to inform highly tailored campaign development
• Co-create personalised campaign assets and messaging with the account team that speak directly to the needs of individual prospects or customer segments
• Establish a feedback loop between sales and marketing to continuously refine targeting, messaging, and campaign performance based on frontline insight
• Support the account team with relevant collateral, case studies, and thought leadership content that strengthens relationships and accelerates pipeline

Digital, SEO & GEO

• Own Veridian’s SEO strategy – ensuring we are discoverable, credible, and well-positioned in organic search
• Stay ahead of developments in Generative Engine Optimisation (GEO), ensuring Veridian’s content is well-represented in AI-generated search responses and large language model outputs
• Oversee the performance of our digital channels, including the website, LinkedIn, and email marketing

Data & Performance

• Use data to drive all marketing decisions – from campaign targeting to content prioritisation
• Define KPIs and report on marketing performance to leadership, with clear attribution to business outcomes
• Continuously test, learn, and optimise based on what the data tells you

Agency & Stakeholder Management

• Serve as the primary day-to-day client contact for our marketing agency – setting direction, reviewing output, and holding them accountable to results
• Collaborate cross-functionally with sales, product, and leadership to ensure marketing is enabling commercial success

Core Competencies

• Communication – communicates clearly and confidently with senior stakeholders, sales, product, and external partners; writes crisp, high-quality copy; and can translate complex ideas into simple, compelling messaging.
• Teamwork – collaborates effectively across functions and with agency partners; builds trusted relationships; and contributes to a positive, high-accountability team culture that gets work delivered.
• Customer focus – stays close to customer needs, pain points, and feedback; uses insight to shape content, thought leadership, and campaigns; and ensures communications are relevant, valuable, and outcome-oriented.
• Respect / integrity – acts with honesty, fairness, and professionalism; represents the Veridian brand well in every interaction; and takes ownership for commitments, decisions, and outcomes.
• Initiative / innovation – proactively identifies opportunities to improve performance and visibility; experiments, learns, and iterates; and brings fresh ideas across digital, content, ABM, and emerging AI search behaviours (GEO).
• AI First mindset– Embraces the opportunity to work with AI to deliver maximum results. No need to be an expert but show genuine curiosity and a desire to build AI into all you do.

About You

Essential

• Proven experience in a senior or strategic marketing role, ideally within B2B or specialist sectors
• Comfort in build, owning and executing a marketing strategy
• Strong command of SEO strategy, with hands-on experience driving organic growth
• Familiarity with GEO / AI search optimisation and an understanding of how generative AI is reshaping discoverability
• Highly data literate – comfortable working with analytics platforms, attribution modelling, and performance dashboards
• Experience managing or working closely with external agencies or creative partners
• Excellent written and verbal communication skills; able to craft compelling content and present strategy persuasively
• Self-directed and structured – comfortable owning a function without day-to-day oversight

Desirable

• Experience in the maritime, cruise, or travel sector – or in markets with long sales cycles and complex stakeholder relationships
• Exposure to account-based marketing (ABM) methodologies
• Experience supporting a brand rebrand or brand evolution programme
• Familiarity with Salesforce/HubSpot or similar CRM/marketing automation platforms

What We Offer

• A genuine leadership role with strategic influence at a market-leading company
• The chance to shape a brand that is already respected – and help take it to the world
• A collaborative, ambitious team that moves quickly and values clear thinking
• Hybrid working (1 day per week in the office)
• An opportunity to travel globally throughout the year to attend internal gatherings and industry exhibitions
• Growth opportunities as part of the Volaris Group
• Competitive salary and benefits package

Inclusive Hiring

Research shows that some people, especially women and under-represented minorities, are less likely to apply for a role unless they meet every single requirement. Our advert and job description represent what we are ideally looking for, but your experience, skills and passion will set you apart, so we encourage you to apply even if you don’t meet everything 100%. Everyone has unique strengths, and we hire for strengths and potential.

So, if this role excites you, don’t let our advert or job description hold you back, get applying.

Veridian welcomes applications from all candidates irrespective of age, disability, gender, gender identity, sexual orientation, race, religion or belief, or marital or civil partnership status – everyone is welcome!

Hiring Process

The hiring process is expected to be in 3 stages:

1st Stage – Virtual Phone Interview

An initial virtual interview with the Chief Commercial Officer to explore your aspirations, experience, technical competencies and suitability for the role.

2nd Stage – Face to Face Interview

A face to face interview at our Manchester office exploring behavioural competencies and alignment to our culture. You’ll meet the Chief Commercial Officer, our People Partner, and members of the commercial team.

3rd Stage – Final Interview

A final face to face interview at our Manchester office with the Chief Commercial Officer, People Partner and CEO. You’ll complete a task and have the opportunity to address any remaining questions – from both sides.

Support You May Need

If you have a medical condition or need adjustments to help you perform at your best during the interview process, please let us know. We’ll be glad to discuss how we can support you.

Interviews may take place virtually or in person, and we want to ensure the process is as smooth and accessible as possible. For example, we’re happy to share an overview of the interview format or questions in advance – this can be particularly helpful for neurodiverse candidates or anyone who benefits from additional preparation time.

Please reach out to us at info@veridiantech.global and we’ll make sure you have everything you need.