A message from our CEO: What our new name and identity mean for our business

Why did we rebrand to Veridian? It’s a question I’ve been asked a lot, and the answer is simple: it was time. The cruise industry is transforming at an incredible pace, driven by new demands for sustainability, smarter operations, and enhanced safety. At the heart of this transformation is technology, and we are deeply invested in it. This is why we are so excited about the change to Veridian—it is a strategic move that reflects our agility and commitment to delivering truly impactful solutions.

I often say that technology is the engine behind everything we do. We are investing heavily in digital solutions, automation, and data-driven insights. Our goal is to help our customers optimize their performance, and in turn, grow and lead alongside them. The new brand signals that we’re doubling down on innovation and positioning ourselves as a truly forward-thinking partner.

Some people have asked why we would rebrand at a time of such great success. For me, it’s about future-proofing the business. The rebrand isn’t just cosmetic, it is about evolving how we think and operate. We want to send a clear message that we are here for the long run, and we are ready to evolve to meet the industry’s changing needs.

You might also have noticed that the word ‘Cruise’ is no longer in our name. This was a deliberate choice. It reflects a broader vision of innovation and long-term relevance. Our roots are firmly in the cruise sector, and that won’t change, but the Veridian identity strengthens our ability to support the industry’s ongoing evolution. We believe it is a cleaner, fresher, tech-focused brand that reflects how we have evolved alongside the industry.

Looking ahead to 2026 and beyond, there is a phenomenal opportunity for even more innovation. With the huge progress we’ve made on AMOS X and our future solutions, we are excited to deliver even more value to our customers, both operationally and financially.